Keyword and Key-phrase density provides a more successful result when it comes to SEO conversion. Imagine two complete circles side by side with space between them. On one side we have the search terms and keywords used by internet users looking for your product/ services. The other circle represents the words and phrases you believe they are using. Words you perhaps focus on in the content on your website.

Now merge the two circles together a little. In the middle, where both circles overlap, now represents search results where visitors find your website based on a match. This is referred to as Neutral Traffic. Now increase the overlap and you will see where SEO specialists such as Artlines Media create increased Neutral Traffic, from those visitors that actually want your products/ services.

This is in part something called Keyword Efficiency Indexing. Comparing less popular keywords and phrases so that you avoid the highly competitive market and focusing on a smaller less competitive market, which in turn provides higher search engine listing results because of the lack of competition.

Artlines Media can analyse your market and calculate the KEI for your business. We can then put a strategy together to increase visitor numbers and hopefully generate more new business.

Want more, click here | http://www.artlines.co.uk/blog/keyword-efficiency-indexing-seo-tech...